What makes id8 different from other creative agencies?

id8 champions research and results which drive smarter marketing decisions. We have learned that without research, creative is simply art. But with an added layer of research, creative becomes a business-enablement tool that drives brand success and demonstrates measurable value.

What types of businesses does id8 serve?

We built id8 to serve small and mid-sized organizations that struggle with leveraging their value or have difficulty differentiating themselves meaningfully from the competition. We bring big-agency solutions that are effective, actionable, and affordable.

Research-Driven Branding

Evidence-Based Branding That Drives Results

id8 champions research and results which drive smarter marketing decisions.

We have learned that, without research, creative is simply art. Research and data can unify your stakeholders and eliminate disagreements that stand in the way of growth. Evidence-based branding is a business-enablement tool that drives the success of your brand and creates measurable value.

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The Right Size for Mid-Size

We built id8 to serve mid-market organizations that want to grow, pivot, or accelerate into new markets. We also specialize in evidence-based branding for municipalities and government agencies.

Learn more about our services, including our 7-Step Mid-Market Brand Evolution Program that bridges the gap between your existing brand and where your business is evolving.

Program Details

According to Nielsen, package redesigns that follow best practices average forecasted sales lifts of 5.5%.

id8 clients achieve a 15%-20% sales lift.

Research-Driven Marketing

Our purpose is to bring research-driven, evidence-based marketing to mid-sized businesses. Especially those who have struggled to see true ROI for their marketing efforts. Just developing new marketing materials won’t solve growth issues. Effective creative solutions come from a clear, unbiased understanding of opportunity and risk. Use a data-driven design approach to transform your organization and increase your competitive advantage.

Read About Our Beliefs

What Are You Trying to Solve?

Our best clients are those who can take an objective view of themselves. They are willing to go beyond mere superficial changes. With our guidance, they make operational adjustments that create meaningful messages. Messages that align with their felt needs. It is likely you are facing one of these common needs:

Driving Revenue Supporting Change Launching Something New Inspiring Your Teams Seizing Industry Leadership

Driving Revenue

Each strategic goal has specific tactics that, when used in concert, will deliver measurable results that both build the brand and bolster the stability of the organization. We are not learning on your dime. Our team knows how to plan and implement solutions regardless of industry.

Let's Talk Driving Revenue

Supporting Change

Launching Something New

Inspiring Your Teams

Seizing Industry Leadership

Our Creative Services

id8 is one of the top branding creative agencies in Atlanta. We are able to scale our branding services to meet our clients' needs. These include:

Branding Services / Design Services / Logo Design / Sales Presentations

Packaging Design / Digital Marketing / Marketing Strategy / Advertising

View Our Creative Services

Branding

The first steps in the Branding Process are a Brand Equity Analysis and a Brand Audit. From this research, our team may find that you need a Brand Naming exercise. This may result in a new Brand Identity and updated Brand Guidelines. id8 is an Agency of Record for many clients. We simplify and speed up project timelines thanks to our long-term client relationships.

Advertising

id8 provides digital advertising services including pay-per-click campaign management. But we also provide traditional advertising and will manage your media planning and buying.

Brand Position

We’re focused on Brand Strategy. We know the importance that strong Branded Materials and Brand Signage play in consumer decision-making. Our approach to Customer Experience Design and Corporate Branding includes defining Customer Personas. These allow our team to develop effective Positioning & Messaging and can be developed to drive market demand.

Digital

id8 specializes in Website Redesign to create a Mobile-Friendly Site. We also can help clients with a Website Refresh or Digital Asset Portal by creating new Sitemaps. Through a holistic Digital Alignment and Website Management approach, we create strong digital impressions and Motion Graphics for your brand.

Marketing Communications

While developing a Marketing Strategy or Retail Brand Strategy for your business, we will conduct Market Research and Focus Groups. Data gathered from research and Product Testing combines with a Shelf Audit to drive Retail Packaging Design and POP. id8 then creates data-driven Marketing Materials and a Sales Presentation that will connect with target audiences by addressing pain points with sound solutions.

Branding

Advertising

id8 provides digital advertising services including pay-per-click campaign management. But we also provide traditional advertising and will manage your media planning and buying.

Brand Position

Digital

Marketing Communications

View Our Work

Branding Solutions

We follow a consistent method, regardless of organization or industry, while still tailoring our approach and process to your individual brand. As a creative agency in Atlanta, we know that minding the nuances makes our team and process more effective and successful.

B2B Branding / Small Business Branding / Corporate Branding / Startup Branding / City Branding