Everyone knows that a unified organization is a stronger organization. But creating that sense of shared purpose isn’t always easy – especially in times of change like a rebranding or a merger. So what are the best ways to get everyone to buy into your company’s mission? We got some great advice from branding expert and corporate consultant Eric Berrios. id8: It’s not uncommon at all for organizations to struggle with getting people together to work toward a common goal. How can leaders use branding to get everyone moving in the same direction and excited about their company’s mission? Eric: