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in The Mix Magazine Creates A Stir At 2009 GAMMA Awards

news_itmThe Magazine Association of the Southeast today announced that in The Mix magazine was awarded a total of nine GAMMA Awards including three Gold Medals, one being the coveted General Excellence in class, at the MAGS 20th annual competition.

in The Mix magazine celebrates the social consumption of the world’s finest wines, beers and spirits. This national hospitality trade magazine is a quarterly publication of iMi Agency and is designed by Sellier Design, Inc.

The GAMMA Awards competition recognizes editorial and design excellence in magazine publishing. Judging for the GAMMA Awards is conducted by an elite group of magazine editors and designers. Regarding the General Excellence of in The Mix, the judges wrote, “While this is a trade magazine, it takes a lot of the right cues from consumer lifestyle publications. Considering this magazine is most likely going to be read by restaurant, bar and hotel managers, I was impressed to see the vineyard travel stories alongside the mandatory industry content. The design read is easy on the eyes and the magazine delivers strong cover photos.”

in The Mix competed in the Business-To-Business with revenues less than $1 million category. The complete list of in The Mix GAMMAs, including the sweep of photography awards, are: 1) General Excellence; 2) Best Single Issue Gold for the Winter 2008 issue; 3) Best Cover Silver for the Summer 2008 issue; 4) Best Series Bronze for Liza Zimmerman’s Wine Journal; 5) Best Design Honorable Mention; 6) Best Cover Honorable Mention for the Spring 2008 issue; 7) Best Photography Gold for the Winter 2008 issue’s “Ice Wine Nature’s Winter Gift”; 8) Best Photography Silver for the Summer 2008 issue’s “Nature’s Cups”; and 9) Best Photography Bronze for the Winter 2008 issue’s “Florida Keys Postcard”.

When awarding the Best Single Issue Gold, the judges said, “The edgy design stars in in The Mix, complimented by a nice combination of interesting features, product information and marketing ideas.”

Behind that edgy in The Mix design is the hard work of Sellier Design. Sellier Design has been one of iMi Agency’s graphic design partners since 2000. Julie Cofer, Sellier Design’s Art Director, works with the editors at iMi Agency in the design of every in The Mix issue.

“We are particularly pleased to bring such positive recognition to iMi Agency. We are happy to have been a part of their success for nearly a decade,” said Cofer.

In addition to shinning at the GAMMA Awards, the Spring 2008 issue also won at the 38th Annual Creativity Awards. Creativity Annual Awards is one of the longest running international advertising and graphic design competitions. Each year, a panel of advertising and design professional judges choose the best designs, advertisements, websites and commercials from all over the world. The winners are reproduced in the 400-page Creativity Awards Annual.