Corporate advertising is a lot like a job interview. You’ve got one shot to demonstrate your expertise, display your talent and ultimately prove that you are the number one candidate. And with such high stakes riding on your presentation, you can’t afford to come across as anything less than professional.
Without further ado, here are 3 common mistakes to avoid with logo design according to Smashing Magazine:
- You can’t afford to go cheap– Sure we live in the age of coupons, but tiny prices equal big problems in the world of graphic design. Whether your amateur friend offers to create a design, you do it yourself, or you find a company online that is practically giving away their services, cheap is not good. If your logo looks second-rate and amateurish, so will your company.
- Stay out of stock- Nothing is more impersonal than a stock image. In addition to risking possible copyright infringement, you’re also using images that have been utilized by others. Authenticity is everything in logo design, and stock images will zap originality in the blink of an eye.
- Don’t Follow the Leader – Along the same lines as stock images, a logo should represent a business and help to distinguish it from all others. If you’re assigning your client the same look and feel as another business, you’re not truly capturing its identity. How exciting can you be when you look like everyone else?
In sum, companies seeking logo creation should hire a professional who will create a personalized, high quality, unique and classic design. Remember, first impressions are lasting impressions!
