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How to Select Keywords for Your Website

There are two ingredients to a successful website: a cleverly crafted website design and a strong SEO strategy. While an attractive and intuitive site will help to keep customers and prospects on your site, search engine optimization is the tool that will draw these consumers to your page.

Keywords are a critical component of SEO because they are the words that define you. In order to assure that your company is visible to prospects and customers, it’s important to utilize all of the possible words and phrases that consumers  might use for Google searches. Unsure of what keywords might work best for you? Here are a few tools to get you started:

  • Google Adwords Keyword Tool – Simply type in the subject you’re researching and Google’s keyword tool will suggest keywords and the monthly and annual search volumes for those terms. If you’re running a Pay Per Click campaign, this tool can also provide you with the cost per click.
  • Similar Web – Provides an overview of web traffic, referrals, search and keywords, social media, display advertising, audience, and similar sites and apps. Prices will depend on what you want from the service.
  • Google Rankings Tool – If you’re curious about the strategy of your competitors, use the Google Rankings Tool to check how they rank with certain keywords. You can also use this tool to check your own SEO efforts.

One thing to keep in mind is that the Google algorithm is always changing. While metadata and page rank might be important one day, both will be irrelevant the next. The one thing that Google will always value is helpful and well written content. Choose your keywords wisely, work on solid inbound and outbound links, and focus on quality content.