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Heart and Sol: Our Head to Toe Branding of Bistro Del Sol

The other day, my co-worker Julie ran across a commercial promoting Roy Barnes for Governor. In the video, Roy was standing before Bistro Del Sol in the atrium of the Hartsfield-Jackson airport. We were both tickled by the sighting, as Sellier Design worked closely with our client HBF (Hojeij Branded Foods) to design the branding for Bistro Del Sol.

We did so first by studying restaurant concepts as well as unique materials in order to come up with a fresh and appealing overall look for the restaurant. Next we specified tile and paint colors. From there we designed the logo, packaging labels, wall art, and applied vinyl graphics throughout the space. We created all of the marketing materials including posters, brochures, PPT, and business cards. And finally, we worked with the architect to design the digital menu board. When I say we did everything, I mean we did everything! We even designed crew uniforms.

Since then, my team and I have worked with HBF on another concept with Abica Coffee in 2002 and have also enjoyed working with them in the retail space. Through our blood, sweat and tears we have created results of which we are very proud. 

So the next time you have your TV on, if you happen to see Roy Barnes standing in the airport, take a closer look. From the logo to the wall colors and even the digital menu board, our passion lies in the details.