Whether your business is big or small, a company logo is paramount. Not only can a well designed logo help your business to stand out amongst its competitors, but can draw the attention of prospects as well. If you’re debating about whether to invest in a logo and branding, here are 3 important benefits to consider.
- A Logo Leaves a Lasting Impression – 40% of people better remember what they see moreso than what they read or hear. By employing a graphic for your company, consumers are much more likely to remember you. If your company’s name is generic or easily forgettable, a well thought out logo can do the leg work in leaving a stronger impression. Furthermore, organizations are given the opportunity to formulate an identity through their branding and have much more control in shaping how they are perceived.
- A Logo Helps You to Be Unique – We all know the cliche business images used over and over: the lightbulb, people shaking hands, the hands holding the globe, a group of people smiling and looking at a computer…so many organizations utilize the same images and metaphors that they are virtually indistinguishable. Sometimes their websites are so inundated with these generic images and sayings (best in class, core competency, leading provider) that prospects are unsure of what these companies actually do. A logo with a clear and unique articulation can help a company to stand out among its competitors and leave consumers with the feeling that the brand is one-of-a-kind.
- A Logo Can Tell Your Story – Many consumers are driven by how they relate to the company. If they like the personality or vibe of the organization, they’ll most likely choose that business over any other. A quality logo can tell the story of your company: who you are, what you believe in, where you’re going and where you’ve been. A logo puts a face on the business.