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10 Important Social Media Stats for Small Businesses

Facebook For Small BusinessAs social media continues to become more prevalent to businesses, companies are curious as to what percentage of their budgets should be allocated to networking . Whether you’re just skimming the surface or are already all in, the following stats prove just how important social media is for revenue growth and brand exposure.

  1. Today there are 800 million active Facebook users. Even more impressive, over 200 million of those members joined in 2011. Though its membership has been on a steady incline for several years, the site seems to be taking off now more than ever before.
  2. 90% of online American adults use some form of social media each month.
  3. 98% of 18- to 24 -year-olds access social networking sites monthly.
  4.  More than 400 million people log in to Facebook every day.
  5. One out of every five social network users visits a social site after leaving one.
  6. The average Facebook user spends 20 or 30 minutes on his or her account during each visit.
  7. Small businesses don’t have to spend much to get results: 60% of all small business decision-makers spend less than $100 on social media
  8. 50% of all small business owners reported gaining new customers through social media – most notably through Facebook and Twitter.
  9. 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow
  10. It only takes 20 people to create meaningful many-to-many interactions and bring an online community to a significant level of activity. That’s something almost any business can achieve.

Read 16 more important social media stats for small businesses