As social media continues to become more prevalent to businesses, companies are curious as to what percentage of their budgets should be allocated to networking . Whether you’re just skimming the surface or are already all in, the following stats prove just how important social media is for revenue growth and brand exposure.
- Today there are 800 million active Facebook users. Even more impressive, over 200 million of those members joined in 2011. Though its membership has been on a steady incline for several years, the site seems to be taking off now more than ever before.
- 90% of online American adults use some form of social media each month.
- 98% of 18- to 24 -year-olds access social networking sites monthly.
- More than 400 million people log in to Facebook every day.
- One out of every five social network users visits a social site after leaving one.
- The average Facebook user spends 20 or 30 minutes on his or her account during each visit.
- Small businesses don’t have to spend much to get results: 60% of all small business decision-makers spend less than $100 on social media
- 50% of all small business owners reported gaining new customers through social media – most notably through Facebook and Twitter.
- 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow
- It only takes 20 people to create meaningful many-to-many interactions and bring an online community to a significant level of activity. That’s something almost any business can achieve.
Read 16 more important social media stats for small businesses
