Greater Women’s Business Council (GWBC®) approached id8 to develop the branding for their annual LACE (Ladies Achieving Continuous Excellence) Awards event. The LACE Awards honors and recognizes the accomplishments of exceptional women in the business world, as well as businesses that are at the forefront of working with women.
When id8 approached the design of the LACE Awards we knew that the event would be highlighting the “Crown Jewels”–women achieving excellence and businesses that strive to work with WBEs. With that in mind, we designed the materials focusing on a faceted diamond to evoke the feel of being valuable, distinct and stunning. We chose a color scheme that combines jewel tones to create the feeling of precious gems and the elegance of the faceted diamond.
With the design direction established, we created print and web materials to highlight the sophistication of the LACE Awards: the program guide, table tents, event signage, presentation graphics, advertisements, and website graphics.
The GWBC LACE Awards campaign was successful because id8 understood that the goal of the event was to honor and formally recognize the major corporate partners and WBEs that have made outstanding contributions and demonstrated their commitment to supporting the mission of GWBC. The collateral created the desired look and feel for the event and set the mood of the night; excellence and sophistication.