Strength of Nature was looking to roll out a new line of haircare products, Elasta QP Mango Butter, and asked id8 to develop the packaging and marketing materials. The challenge was to create packaging and marketing materials that captured the spirit of the Elasta QP brand, but also showcased the new and exciting Mango Butter product line.
When Strength of Nature came to id8 for help designing the new Elasta QP Mango Butter product line they had a vision of creating a product with natural ingredients. They wanted “natural” to be evident in the packaging.
id8 began the project by performing a shelf audit and product research to determine the best way to showcase an exciting, natural product that would jump off the shelves. We determined that a natural green and white color scheme would communicate the natural aspects of the Mango Butter product line and would also stand out on the shelves.
With the research completed we began the process of design to create a beautiful package that would showcase the natural ingredients of Elasta QP Mango Butter. The result was a product line that was fresh and new looking.
The final step was to create the “cherry” on the top of the design–the Mango Butter droplet. The drop displayed the natural ingredients included in the product and evoked the essence of the product.
This project was successful because retailers and distributors are clamouring to get Elasta QP Mango Butter products on their shelves.