GSC Packaging approached id8 to redesign their website and create a marketing plan to highlight the exciting changes happening in their company. The scope of the project included a branding strategy, digital marketing plan, and website to highlight the company’s growth from 12 employees to more than 300 and a new, state-of-the-art facility.
We began the process by touring their current facility and learning everything we could about their equipment, people, processes, and culture. Once we had a feeling for where they came from and where they are going we utilized our marketing expertise to create a public relations plan to get the word out.
id8 began the graphic design process for the website by creating a clean, organized design using the GSC Packaging color palette. We hired a photographer to take professional photos of their facility, machines, and staff and built a website that featured the photography as the centerpiece of the designs. The goal of the site is to feature the exciting aspects of the GSC Packaging business and let customers see into the every-day of the company.
We developed a website that featured beautiful imagery, intuitive user experience, and the functionality required by the client to showcase their brand and their product offerings.
This project was successful because id8 understood the GSC Difference; they aren’t just a contractor, but are a manufacturing partner that offers quality packaging solutions. Our design process highlighted the quality and beauty of what GSC Packaging has to offer.