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id8 Wins Its 16th American Graphic Design & Advertising Award

news_agda16awardMetro Atlanta-based graphic and web design firm, id8, has earned another American Graphic Design & Advertising award, this time in the Packaging Category.

Marietta, GA — id8, a metro Atlanta-based graphic design and web design firm, has earned a 2013 American Graphic Design & Advertising (AGDA) distinguished award in the Packaging Category. Since 2008, id8 has won a total of 16 American Graphic Design & Advertising awards in multiple categories, including Logos & Trademarks, Stationary Sets, Direct Mail, and Web Sites, among others.

The AGDA competition, now in its 28th year, is known as the premier showcase for the best graphic design and advertising in America. The honored works are deemed to have exceeded industry standards in both concept and execution. No more than 30 percent of submitted entries are chosen as winners each year. The judges panel is comprised of a variety of design/marketing/advertising experts, including past winners, college-level instructors, and graphic design professionals.

The distinguished award in the Packaging Category recognizes the package graphic design work id8 created for Strength of Nature’s Elasta QP Mango Butter product line. id8 was challenged with creating a package design that would stand out from the competition and feature the product’s natural ingredients. id8 began the project by performing a shelf audit and product research. Through this research, id8 determined that a green and white color scheme would communicate the natural aspects of the Mango Butter product line, while making the product stand out on shelves.

“Distinctive packaging sells products, and we knew the package design was a success when our client told us that retailers and distributors are clamoring to get Elasta QP Mango Butter products on their shelves,” said Kriston Sellier, president of id8.

id8’s winning entry will be featured in the upcoming American Graphic Design & Advertising 28, a full-color, hardbound book. The entry will also be featured on the AGDA web site. For more information about American Graphic Design & Advertising, visit

id8 is an award-winning graphic and web design firm that specializes in developing conceptual brand identity based on sound strategic planning. Rooted in the creation of results-driven print and interactive / web site advertising, promotion and branding for the food and beverage industry, id8 has extended its expertise to businesses in all sectors. The id8 team stands behind its “distinctive design that creates demand.” The seven-person firm is based in Marietta, Georgia, serving Metro Atlanta and the Southeast.