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A boutique agency: what is it?

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What is a boutique advertising agency? A boutique agency is a small (under 30 employees) ad agency that offers customized service. These types of agencies focus on innovative, highly creative branding & advertising They usually work for small and mid market organizations and B2B companies. A boutique ad agency hires highly qualified professionals in their area of expertise without an excess of assistants and various levels.

Many advertising and marketing clients seek out boutique agencies because of the benefits they offer.

What are the benefits of a boutique ad agency?

  • Personal attention – you can expect to have direct access to the people working on your projects and access to the owner/CEO.
  • Flexibility – boutique agencies constantly adapt to the changing needs of each client without extensive company policies and methodologies. Full service advertising is available as needed, because boutique agencies are able to bring in trusted freelancers to address any client need.
  • Togetherness – smaller agencies without complex hierarchy naturally foster inter-team collaboration and idea sharing.
  • Growth – a small team of advertising experts can grow with clients. Boutique agencies track their success by the successes of their clients.

A group of 4 - Ashley, Kriston, Julie and Emily and the pup (Saki) stand in the alley in an area called Marietta Square (Downtown Marietta, Georgia) Northwest of Atlanta.

id8, a boutique agency in Marietta, has a group of 20 top-notch professionals and defined values, says President Kriston Sellier.

“id8 has a company culture that places importance on values and professionalism. We understand the critical role design thinking plays in every business strategy. The purpose of id8 is to apply the vehicle of design to be a force for cultural transformation. Currently, id8 focuses on working with small businesses. We love to help successful businesses become even more successful.”

Are you looking for customized and professional service in advertising and marketing? Contact id8 agency with your questions and needs.