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Gut health trend in 2018 – food labels that sell

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Food labels influence buying choices. This is especially true in the health food industry. Millennials, with an estimated $1 trillion of buying power, are more perceptive than ever about purchases. They are shopping smarter while paying close attention to food labels and ingredients. Packaging design professionals seek to grab shoppers’ attention and provide the information consumers want.

The consumer focus on digestive health continues as a huge trend in 2018. One of the major roles of gut bacteria, besides digesting our food, is the regulation of the immune system. Recent research has linked gut health to conditions such as acne and allergies. There are already a number of products on the market rich in probiotics and microorganisms. Consumers can expect to see more gut-healthy food items in stores, as well as label redesigns that clearly promote these health benefits.

Recommendations for the gut health food label

Your package is your brand ambassador. This means you need to have a strong brand identity and labels that communicate information about your product clearly. Packaging design entices shoppers to pull an item off the shelf.

Highlight health benefits

packaging design_healthNutrition-related claims can influence consumers’ perceptions of a product and extend to generalized beliefs about the product. Therefore, consider highlighting applicable trends in your label design.  Modern consumers are seeking out probiotics and digestive health microorganisms.

Use brilliant gradients

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Striking gradients from one shade to the next are coming back in 2018, adding an element of depth and shadow back into design. Our Atlanta packaging design experts use colorful gradients to add form and dimension to food labels. Gradients also add a layer of complexity.

Consider mod vintage design

health food labels retro

Designers are taking everything, including fashion, interior design, and photography, back to the 70s, 80s & 90s, and that applies to food packaging also. Vintage-inspired designs are very popular in the modern world and draw the eye of today’s consumers.

For good gut health, experts suggest eating more foods that contain fiber, probiotics, prebiotics, or a combination of the three. If your product is a gut health super food, show it off. Contact our Atlanta packaging design professionals at id8 to discuss how we can upgrade your food packaging and labels.