Is it time for your business to select a branding agency? If you have taken the do-it-yourself route to brand building, you know how much valuable time it consumes. Are you ready to hand over the work to professionals? If so, you should ensure that your agency selection is correct from the start.
What to ask yourself
Branding goes beyond just logos, slogans, and business cards. It also involves numerous elements such as your company image, website and printed materials, communication, and customer service. It is the customer’s entire experience of engaging with your business. Does public perception of your brand match what you want it to be? Do you follow a consistent brand strategy? If your answers are no, it is important to select a branding agency with discovery experience. They have the knowledge and resources to dig deep into customer experience and the competitive landscape to mold your ideal brand strategy.
What to ask branding agency candidates
Last year, we posted four critical questions to ask when hiring a branding agency. Among these, we suggested delving into the agency’s own core values. Their answer should resonate with you. Also, ask the branding agency how they create a brand. They should clearly understand that each business has a unique voice, goals, and challenges. Request the highlights of their branding portfolio and evaluate the feeling, consistency, and quality of their work. Technological advancements have made geographic location less important than in the past. Inquire with the top few branding agencies that initially capture your attention with emotion.
Branding fuels your business through good times and bad. Your branding agency search should create excitement for the future. Building a relationship with your agency partner is a big step that can lead to great things! We welcome any of your questions, and we invite you to contact id8 today.