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Discovery comes before brand strategy

discovery before brand strategy

At id8, every brand strategy project begins with Discovery. We must fully understand your business, products, current perceptions, and aspirations to ensure success. If we thoroughly understand your needs and goals, we can help build a brand that achieves those goals successfully.

discovery before brand strategy

What is brand strategy?

Brand strategy is a long-term plan for the development of a successful brand. The strategy is put in place to achieve pre-defined goals. Brand strategy affects all aspects of a business. It is directly connected to consumer need and emotions, as well as a competitive marketplace.

Discovery before strategy

During the Discovery phase, we will immerse ourselves in your brand. We will research your competition and understand your audience. We will reach out to stakeholders and dive deep into their perceptions of your current brand. Putting it simply, Discovery allows you and your branding team to uncover:

Who you are.

Who you say you are.

Who you should say you are.

Who others think you are.

At the end of the Discovery phase, we will have a deep understanding of your brand’s strengths and weaknesses. We will have the first building block for a solid brand strategy. In addition, we will have a visual direction to guide in the next stage, Creative.

Our next blog post covers the second stage: Creative