Articles

Marketing & Strategy

What are the benefits of hiring a creative agency?

For a CMO, a creative agency offers support that enables them to meet greater demands. The role of marketing leaders is changing. Expectations are higher than ever. If you’re a CMO, Marketing Director, or VP of Marketing, pressures are rising. Boards expect marketing executives to be growth drivers, innovators, storytellers, and brand managers. These leaders are expected to support sales activities, create customer experiences, and manage internal culture and communications. Amidst new challenges and higher demands, marketing executives must show resilience and strength. Yet, according to CMO Insights and Analysis from Deloitte, “Only 26% of CMOs are invited to attend