Building brand identity for your business is a methodical process. id8’s proven success in branding and high-end corporate rebranding includes three phases: 1. Discovery, 2. Creative, and 3. Activation. In discovery, we research the audience, the competition, the business, goals, personality, culture and current brand materials. In the creative phase, we take the research and start thinking about conceptual ideas to communicate the brand identity. Being a conceptually-driven firm, we believe the idea is critical to success. The third phase is Activate. We take the brand identity and gain an understanding of where the audience is start building brand visibility in those channels. Following are four steps to activate the brand.
Four fundamental steps to activate a new brand identity
Every time people interact with your brand there is an opportunity to create a memorable impression. So, how do we communicate the brand to the customers and gain awareness and start to build brand equity.
Present the brand identity and train staff
Your employees can be your biggest brand ambassadors. Employees are likely to touch your brand before your brand reveal is delivered to customers and clients. Therefore, it is necessary to present the new brand identity to all of your employees and train them on the rules. Once a brand style guide is in place, every person in your company should understand what the brand represents and how to implement it in the work they do.
Publish the brand style guide
A brand style guide is the document that describes and defines how your brand looks and sounds across all media. It must clearly define visual and content rules around your presence. The style guide provides guidance for all consumer touchpoints. It includes rules on logo usage, colors, typography, tone of voice, and more.
Create marketing materials
Marketing materials include printed collateral, your company website, social media presence, and digital advertising. Our id8 team develops all of the pieces needed to market our clients’ brands successfully and consistently, with a voice that presents the best of your brand.
Establish digital presence
Your company website is the cornerstone of your digital presence, but there are additional must-haves to get the most out of your website. For example, search engine optimization and Adwords management drive more prospects through search. Analytics intelligence provides the ability to view, interpret, and act on website data. Additionally, social media management and digital advertising help to tell your brand story to your defined target audience.
id8’s proprietary process helps clients to translate their brand vision and meaningfully connect with their customers. We can help you activate that brand and successfully reveal the brand to the world. Contact id8 to discuss your branding needs.