People are overwhelmed with messages from someone trying to sell them something. Share of mind is not an easy thing to get, and you might only have one chance to do it. Your company’s positioning and messaging must be clear and compelling to stand out and be remembered. At id8, we can help you articulate your position and craft the messages that will help define your brand and clearly communicate your value proposition.
We start by finding the answers to these fundamental questions:
- What problem do you solve?
- How are people solving that problem today?
- Why are you better?
We also ask questions like: What does your target audience think of you right now? How do you stack up against your competitors? What are the barriers to selling to your target audience?
Finally, we take the time to learn about your company’s personality. Why did you go into your chosen business? How do you engage with prospects? What is your company culture? What motivates and excites you? This is also a critical component to defining your positioning.
Once we have defined your position, we can then create strong messages that support it, ensuring your communications are unique, relevant, believable, and deliverable. With this framework in place, we can continue to build your brand identity—from naming your company and designing your logo to creating your website, presentations, or packaging—the tools you will use to plant your business firmly in the minds of your customers.
See how id8 partnered with the Branding Project to help promote the Marietta Square.
Contact Us to discuss how we can work with you to define your brand position and messaging.