Spectra Metal Sales, the nation’s leading manufacturer of rainware and gutter solutions, had a misleading name that did not reflect their true position in the marketplace, so they engaged the branding experts at id8 to get brand clarity. The results: a brand identity that represents Spectra’s quality products and service, and the great American success story of this family-owned business. Why the brand didn’t fit Despite 40 years of leadership and innovation in the sheet metal and aluminum rainware manufacturing and contractor direct industry, the Spectra Metal Sales brand did not reflect the quality of the products, the span on