Social Media Editorial and Content Calendars: Does your marketing strategy need both?

The content that you share on social media forms the backbone of your online branding strategy. Your brand success on social media is determined by your content. When executed right, your social media strategy will help you increase brand credibility. It can also allow you to capture the mindshare of your target audience. Having an effective social media strategy will foster more client relationships and partnerships. Sounds great, but where do you start?   Before creating and producing content for any social media account, you need to pause and think about your social media strategy. It’s tempting to dive in

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