By now, most everyone is aware of AI (Artificial Intelligence) and the remarkable progress that’s been demonstrated lately by generative AI tools like ChatGPT and Google’s offering, Bard. You may have even used one of these tools to assist you in the course of your own work. But is it a good idea?  Since we’re still in the relative early stages of widespread adoption of AI, the answer isn’t exactly cut and dried. Let’s take a look at some of the potential pitfalls in using AI to perform marketing functions like generating taglines, product descriptions, blog posts and other things