It’s cutthroat out there, and you need a strong brand to compete. Do you know how to convince the number crunchers and the board room to invest in your brand? Here’s what you need to know about branding to resonate in the board room and ultimately get approval on the tools needed to cut through the clutter when competing for your customer’s attention. First, stay calm and be confident. This is of paramount importance. Speak in a language your board room understands. Numerous studies show that investing in your brand provides an ROI. And branding isn’t limited to B2C businesses.