Manufacturing great products at a competitive price is a good start for creating a successful business, but it is not a complete business strategy. Your brand is equally important as your product performance and price points. Here are the top three reasons why manufacturers need expert branding. Branding impacts the bottom line Like manufacturing equipment, investing in the right tools needed to create a brand is a good investment in the business. Manufacturers need expert branding because it’s relevant to the bottom line. A common misconception is that branding is only relevant to B2C businesses. McKinsey published research findings that