The marketplace is always evolving, and your brand should, too. Even the most brilliant brand can fail miserably if it is stale or is not implemented consistently across all customer touchpoints. An effective way to reveal weaknesses and identify opportunities to strengthen your brand presence is through a comprehensive brand audit. If conducted correctly, a brand audit will enlighten your business about its current position in the marketplace and shed light on how to fully leverage your strengths in the current climate. Who should conduct a brand audit? Regardless if you are considering a total rebrand or not, a brand