Have you ever wondered why some brands boast robust customer loyalty and higher sales, even though their products might be priced higher than competitors? At id8, we help our clients answer this very question of brand impact with a powerful tool called brand equity analysis. Brand equity is the additional value that your brand adds to your product. Analyzing brand equity, or brand equity analysis, means looking at the difference between generic or competitor-branded products and your products to note differences in sales and customer sentiment. Why does this matter? Put simply, when we examine key differences in brand loyalty