Packaging Design

Essential Packaging Design Elements for CPG Brands

When your packaging design appeals to retailer buyers, your brand experiences success. The goal of packaging design is to grab the attention of your audience. Packaging design elements provide a golden opportunity for a great first impression. It offers a chance for your brand to stand out and distinguish itself among the competition. This year, a large part of the U.S. population is still working from home. With people staying home for the holidays, more people will ship and send gifts through the mail. How do consumers choose a product from all the options on a crowded shelf? How do

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