It seems easy enough. But the scope of a successful rebrand is probably bigger than you think. For a successful outcome, it’s important to map out the entire rebrand process at the outset of the project and set expectations among the project stakeholders. Spoiler alert: it will be more than everyone thinks. But when done right, it’s worth it. In fact, the first step should be defining why now is the right time to rebrand and the goals of the effort. Why is now a good time to rebrand? The marketplace evolves, and so should you. Here’s a list of