Why should customers choose you over a competitor? Statistics show 70 percent of employees don’t know why their company is different, and can’t tell you why you should choose them over a competitor. Giving them statistics to memorize and recite is not the answer. For manufacturers to be memorable, you need to tell a great brand story. We’re all suckers for a good story Storytelling has stood the test of time. Before the written word, it was used as an effective way to pass knowledge between generations. Today, it remains a powerful method of learning. In fact, people are 22