Branding campaigns help consumers identify and associate companies in a certain light. By carefully crafting an identity, businesses can help guide public perception and simultaneously add awareness to their product and  purpose. A crisp, well executed strategy can draw in prospects like bees to honey. A half baked campaign can leave consumer curiosty feeling flat. Beef up your efforts by avoiding the following mistakes. Not being yourself – Branding can only succeed with large doses of preparation and strategy. Before picking up a pencil or laptop, ask yourself: Who are you? What are you selling? When (and under what circumstances) is your product/service most useful? Where