The most common marketing challenge faced by manufacturers is relying too much on the product. Even if it’s a wonderfully unique product, it won’t sell itself. And relying on referrals and word-of-mouth is not a marketing strategy. The good news: There is a process, backed by research, proven to overcome this challenge. Here are useful insights and practical steps manufacturers can take to create a successful, effective branding strategy. People won’t know until you tell them Marketing expert Dr. Jeffery Lant formulated the “Rule of 7,” meaning a prospective buyer needs to be contacted a minimum of seven times within