I published a funny post about a logo design that was being auctioned off on Ebay for $10.99. In addition to the questions raised about selling an intensive and gradual process as casually as a McDonald’s hamburger, another question should be raised in regards to the buyer. What was this individual missing when clicking on that bid button? Perhaps the most common misconception today is that logos only serve an aesthetic purpose. The reality is that these branding tools serve a far greater and significant purpose to the business world. Logos define how consumers view a company and they also