Whether your business is big or small, a company logo is paramount. Not only can a well designed logo help your business to stand out amongst its competitors, but can draw the attention of prospects as well. If you’re debating about whether to invest in a logo and branding, here are 3 important benefits to consider. A Logo Leaves a Lasting Impression – 40% of people better remember what they see moreso than what they read or hear. By employing a graphic for your company, consumers are much more likely to remember you. If your company’s name is generic or easily forgettable, a well thought out logo can do