Say what? Why consistency is important for branding

It takes an incredible amount of self-discipline to stay consistent with your brand. Maybe it’s a new season, a new product line, new leadership or even a new employee with fresh ideas—but there always seems to be something (or someone) ready to pull focus away from your brand. And while agility is celebrated in many aspects of the business world today, the real winners know to stay laser-focused on consistently reinforcing their brand. Consistency builds trust A reliable brand is consistently represented across all customer touchpoints. This means a fanatical, cult-like loyalty to brand standards. Of course, this includes strict