Infographics are an effective way to convey a lot of complex information in an engaging way. Creating these visual representations of data is part art, part science. Holistically, infographics can be used to give your brand the boost it needs to energize an idea and engage your audience. The science behind good infographics The recent proliferation of infographics has caused some concern about overuse of this communications tactic, but a Harvard study revealed people can identify and distinguish between similar infographic images with extreme accuracy. The study also explored the scientific aspect of what makes infographics memorable, and results showed