Social Media

Viral content: why feel-good works

viral content happy

Viral content usually evokes high emotion.  According to the results of two studies conducted in 2013 and 2016 by Harvard Business Review, “viral content tends to be surprising, emotionally complex, or extremely positive”. Social sharing is very connected to feelings such as inspiration or admiration. According to HBR, this explains why your Facebook newsfeed may be flooded by friends sharing feel-good stories. On May 19th a Texas mom, who is now known to millions as Chewbacca Mom, livestreamed a video on Facebook. Within a day, her post filled with infectious laughter became the most viewed Facebook Live stream of all

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