Marketing & Strategy

How to Select Keywords for Your Website

There are two ingredients to a successful website: a cleverly crafted website design and a strong SEO strategy. While an attractive and intuitive site will help to keep customers and prospects on your site, search engine optimization is the tool that will draw these consumers to your page. Keywords are a critical component of SEO because they are the words that define you. In order to assure that your company is visible to prospects and customers, it’s important to utilize all of the possible words and phrases that consumers  might use for Google searches. Unsure of what keywords might work