Arguably one of Google’s most significant algorithm changes in years will be rolled out on April 21st. This new algorithm will use a site’s “mobile friendliness” and app indexing as ranking factors. These ranking factors will not only label sites as mobile-friendly, but will also use that to determine if sites should rank higher in the search results.What does this mean to you? It means that, if your website isn’t a responsive site, optimized for mobile –friendly use, your organic ranking and traffic will likely take a hit. Why the change? Why is Google so invested in your site being