There’s no question: a good brand is paramount to success. While the importance of branding has come to the forefront, business leaders are often unclear on the strategic and tactical approach to a rebranding project. Here is a quick guide on what to expect when approaching a rebranding project. What to expect when rebranding If you’re involved in a rebrand, it’s not a responsibility you should take lightly. Expect to be a part of something big. Be an agent of change. Expect your mind to be challenged and stretched. Expect to be invested in the project’s success and one of