Branding has always been — and always will be — an effective way to immediately impact value. It is a great way to increase the value of a business without changing your operations. When succession planning, a rebranding initiative within five years of selling is critical to ensure the brand is current and clear. And the beauty for the buyer is that they don’t have to do the work. Like buying a new house, they can buy the business and start enjoying it right away with no rehabilitation needed. If you are considering taking on a rebranding project designed to