Marketing is more complex now than ever before. Reaching your consumer by placing an ad or submitting a press release to THE major newspaper, magazine and news channel that reaches your targeted demographic used to be THE way. Today there are so many different mediums you can use to reach your target audience. Marketing was never easy, but now it is especially complex with the countless TV channels and millions of websites at our fingertips.   The digital age has vastly changed how we reach our end-users. A digital marketing strategy based on solid principles is key to any successful