Branding involves more than a logo or an advertisement. Successful branding communicates brand values across every consumer touchpoint. This includes observations of culture, in-depth interviews, research, logo, sales materials, website, advertising, signage, on-site experience, and more. It is a detailed process and hard to get perspective from an inside vantage point. For a strong brand with longevity, collaborate with a specialized branding agency that can offer an outside perspective. Where should the branding process begin? Audit the brand for consistency A thorough review of the brand in all channels helps to see the brand holistically. We literally look at everything