In my last blog post, I wrote about the history of the Olympic rings and the meaning behind the five interconnected circles. Today I’d like to explore the current logo for the 2010 Winter Olympics and provide a little insight into the creator of this design as well as the meaning behind it. In the past few decades, the opportunity to design the Olympic logo has been a highly sought-after project with international recognition. The contest for this year’s winter Olympics in Vancouver was no exception. With over 1,600 entries, 9 judges, and only 1 winner, Gonzalo Alatorre knew his