A manufacturer’s most valuable asset: You can feel it, but you can’t touch it

The manufacturing industry centers on creating tangible things, however the ultimate success of a manufacturer lies in the strength of their most valuable intangible asset: their brand. While intangible, a successful brand is designed to elicit strong, positive feelings about the business and its product. And even though you can’t physically touch a brand, the impact is very real. Creating a strong brand identity is critical to the success of a new business, a new subsidiary or a new product line. Basically, before a manufacturer starts any new venture, creating a strong brand early in the process is a “must