Do you have a new company or product? Are you looking to refresh your brand with a new name? At id8, we’re ready to help you select one that will capture your brand positioning.

Brand Name

Your name means everything; it is the first communication you have with your target market, so it needs to accurately represent who you are. In just a word or two, it must say who you are and what you do in a way that will compel someone to want to find out more. That’s no small feat for one or two words, so they must be chosen carefully.

We use a combination of creativity and research when it comes to brand naming. We start by examining your positioning and messaging to understand who you are, what you do, and how you do it better and differently. We study your culture and brand personality. We assess your competition to understand their strengths and weaknesses—and your strengths and weaknesses. And we evaluate your target market to find out what they need—their pain points, their needs, and what attracts them or pushes them away.

New Company Name

With our research complete, we’re ready to put on our creative hats. Words are as powerful as colors, designs, and fonts and can paint as vibrant a picture, so we consider them from every angle to come up with a variety of naming options that are memorable, relevant, and representative of your brand.