People are overwhelmed with messages from everyone trying to sell them something. Share of mind is not an easy thing to get, and you might only have one chance to get it. Your company’s positioning to stand out from amongst competitors and messaging that supports that position must be clear and compelling to be remembered. At id8, we can help you articulate your position and craft messages that define your brand and clearly communicate your value proposition.
Positioning and Messaging Questions
We start by finding the answers to these fundamental questions:
• What problem do you solve?
• How are people currently solving that problem today?
• Why are you better?
We also ask tough questions like: What does your target audience think of you right now? How do you stack up against your competitors? What are the barriers to selling to your target audience?
Finally, we take the time to learn about your company’s personality. Why did you go into your chosen business? How do you engage with prospects? What is your company culture? What motivates and excites you? This is a critical component in defining and differentiating your positioning.
Once we have defined your brand position, we can then create strong messages that support it, ensuring your communications are unique, relevant, believable, and deliverable.
With this framework in place, we can continue to build your brand identity—from naming your company and designing your logo to creating your website, presentations, or packaging—all of the tools you need to plant your business firmly in the minds of your customers.
For a great example of our work and to get an idea of how we could help you, see how id8 partnered with the Branding Project to help promote the Marietta Square.
If you would like to see our positioning and messaging workshop, send us an email asking for the brand blueprint. We’re ready to help you get started.