Brand strategy is a plan that encompasses specific, long-term goals. Your company can achieve these goals with the evolution of a successful brand. That’s the combined components of your company’s character that make it identifiable. A well-defined and executed brand strategy affects all aspects of your business. It is about your consumers’ needs and emotions. And it also takes into account your competitive environments.
At id8, we like to begin with a 2-hour discovery session. Here we gather information and get to know your organization. We spend time interviewing both internal stakeholders and customers. Our discovery team learns your culture and your customers’ perceptions. We need to understand your business objectives and plans for future growth. If there is a SWOT analysis or business plan, we review those documents as well.
- Who are your customers?
- Why are these customers receptive?
- What is the motivation(s) to switch from another business to this business?
- What is the motivation(s) to search for a new business?
- How does this brand align our product /service with our customers’ wants?