City of Locust Grove: A proven growth strategy builds interest to live, work, and play through new city logo design.
A First Interaction
Creating A New Message
Guided by the discoveries from the research, we created a new message. It positions the charming and inviting City of Locust Grove as one with as much opportunity as there is legacy. It also communicates a clear and consistent image for each of its audiences. Nestled between Macon and Atlanta and “cultivated by generations of families building their legacies within the bricks of historic Main Street, Locust Grove encourages a community where everyone is your neighbor, always willing to spark up a conversation.” It is a place “where convenience and opportunity combine, and where history is respected and inspires a renewing future.” The City of Locust Grove has always been and will always be a place where its residents, business owners, and visitors belong. The city welcomes all with open arms.
This positioning and the profound meaning behind it needed to translate into the city logo design.
Locust Grove’s resulting city logo design
Meant to evoke a sense of comfort and security, Locust Grove’s city logo design represents the feeling residents and visitors alike experience within the community. It is a place to rest and unwind. To enjoy both the deep-rooted history and modern renewal with what lies ahead. Grounded in natural tones of forest green and tan, the city logo design also features a locust tree held within the O of “Grove,” and is further highlighted with the curve of the R reinforcing safety and a community bond. Modernized with a strong nod to the city’s past, it was with this new mark, tied to the foundational positioning, that The City of Locust presented its renewed brand to its many constituents.
Locust Grove received an overwhelmingly positive response and acceptance from its employees and the community after presenting the new city logo design during the 2019 Locust Grove Day and Quasquicentennial (125th) Celebration. Since its introduction, the city logo design has been fully embraced and utilized across social media, branded giveaways, local community events, and even fabricated into signage in the downtown area. Connected to the new positioning statement, the city logo design suits the growth of the area and builds further upon the Locust Grove brand story that began well over a century ago. With the consistency of the brand strategy and unification of its messaging and visual identity, the City of Locust Grove is engaging the existing constituents and will certainly attract new residents, businesses, and visitors to its growing community.