Work in close partnership with creative team while offering clear and concise copywriting that support the creative vision
Copywriting
- Take a creative brief and quickly interpret client needs and generate original, varied copy ideas that grab the attention of the target audience
- Copywriting in a plethora of formats that drives the customer to action
- Awareness of SEO and social media/digital marketing trends
- Research-driven to stay up-to-date on the latest news
- Drive the creation story-telling copy that result in more conversions and engagement
- Write in different language styles that are necessary in a website, infographics, blogs, articles
- Adapt writing styles easily based on the varied audiences, tones and mediums
- Develop and maintain a clear and consistent brand voice
- Explain and defend your ideas while remaining open to feedback and constructive criticism
- Work well under tight time constraints while meeting all internal and external deadlines
- Moderate and respond to clients’ social: Google, FB, LI, IG, Mon – Sun, 8am-8pm
Editing
- Ensuring that the big picture was achieved in the length, tone and style of the final copy
- Check written work for errors in grammar, spelling, and punctuation
- Check for consistent capitalization and design treatments to words/brands
- Correct grammar, sentence structure, punctuation, and spelling
- Check for factual errors, typographical gaffes, mistakes within images, omissions, inconsistencies in page layout, and a range of other subtle concerns that commonly afflict documents
- Verify factual information including phone numbers, fax numbers, website URLs, email links, and social media links
- Review all type change requests; Open the working file and make all of the type changes including following a checklist method to ensure all instances of copy changes have been made
Key Performance Indicators
How will you be measured?
- Writing 2 articles per month for the id8 brand
- 65%+ readability scores
- 55%+ SEO Scores
- 100% of accounts achieve increased social engagement
- 100% of accounts achieve increased conversions (goals, CTR, open)