Connecting the Community & Nature
Through the research and a better understanding of the target audience, a new brand identity for the City was chosen to symbolize the connectivity of the community and the nature that surrounds and runs through the City.
Canton Residents Help Shape the Creative Process
For four months, id8 listened to Canton’s leadership, its business owners, residents, and visitors during one-on-one interviews, focus groups, workshops, street interviews, and an interactive online survey that was available to the public and City employees.
Aligning the Brand & Advertising
id8 also developed an advertising and marketing strategy to identify the short-term strategies, as well as marketing tactics and tools that the City should adopt to communicate and deliver key messaging to its residents, business owners, and visitors.
Highlighting the Residents
Editorial/lifestyle photos were taken of the City that utilizes actual residents of Canton, Cherokee County, or Cobb County. Photographs covered four main aspects of Canton: downtown including streetscapes, shopping, and dining; parks and recreation focusing on biking, landscapes, and water sports.
It feels like Canton. It’s friendly and it’s fun. Like I always tell my clients, a great brand hovers above people, place, and product. This represents all of that in one nice package.”