City of Canton

The City of Canton selected id8 to create a new Brand and Marketing Strategy that positioned Canton as a pleasant place to live, work, and play for residents, businesses, and visitors.


Connecting the Community & Nature

Through the research and a better understanding of the target audience, a new brand identity for the City was chosen to symbolize the connectivity of the community and the nature that surrounds and runs through the City.

Canton - id8

Canton Residents Help Shape the Creative Process

For four months, id8 listened to Canton’s leadership, its business owners, residents, and visitors during one-on-one interviews, focus groups, workshops, street interviews, and an interactive online survey that was available to the public and City employees.

Canton - A destination for everyone

Aligning the Brand & Advertising

id8 also developed an advertising and marketing strategy to identify the short-term strategies, as well as marketing tactics and tools that the City should adopt to communicate and deliver key messaging to its residents, business owners, and visitors.

Canton - First Friday

Highlighting the Residents

Editorial/lifestyle photos were taken of the City that utilizes actual residents of Canton, Cherokee County, or Cobb County. Photographs covered four main aspects of Canton: downtown including streetscapes, shopping, and dining; parks and recreation focusing on biking, landscapes, and water sports.

It feels like Canton. It’s friendly and it’s fun. Like I always tell my clients, a great brand hovers above people, place, and product. This represents all of that in one nice package.”

- Bill Grant, Mayor, City of Canton
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